Attention Economy 101: Users Want a Journey, Not Just a Destination
Many businesses that have turned to things like contests or giveaways to reward consumer-attention have found an eerie silence in place of participants. The question hangs heavily in the air for them, are people even interested in participating with brands? Thankfully, I’ve found they are. The problem isn’t that people aren’t willing to engage directly [...]
Ever see one of Hitler’s paintings?
You know, Hitler wanted to be an artist. At eighteen he took his inheritance, seven hundred kronen, and moved to Vienna to live and study. He applied to the Academy of Fine Arts and later to the School of Architecture. Ever see one of his paintings? Neither have I. Resistance beat him. Call it overstatement, [...]
The Little Search Engine That Could
If you ask an SEO specialist about Bing, you might detect just the slighted upturn of their mouth, the merest hint of a condescending smirk as they reply “What about it?” Indeed, the SEO community has not given Bing a warm reception. With an emphasis on marketing and less on, well, search, Bing is at [...]
The Interdisciplinary Nature of Marketing
When faced with a marketing challenge, different people turn to different solutions. The psychologists in the room might turn to motivational research. The social media gurus might suggest a monitoring platform. Those who are really with it, as Marshal McLuhan puts it in this interview, might turn to behavioral economics or game design. What we [...]
Good Read for a Monday Morning (Even on a Friday)
A little less than a year ago, Adam sent an e-mail out to the company with David Foster Wallace’s 2005 Kenyon College commencement speech, This is Water. He titled the e-mail “Good Read for a Monday Morning.” It’s Friday, but I think this is a good read for any morning, or afternoon, or evening for [...]