When Being Difficult Has Its Benefits
In a recent Boston Globe article Easy=True, Drake Bennett examines the psychological effects of cognitive fluency and disfluency — how people react to things based on how easy or difficult they are to process. Bennett concludes that humans “are suspicious of difficulty, but perhaps we can learn to use that.” Marketers have much to learn [...]
We’re all in grad school now.
I was reading Brains on Fire’s company blog yesterday, and they were taking about the process of interviewing a new employee and setting expectations. The discussion struck me. It’s something that I try to communicate to our employees. So, yesterday I had an interview. (Yes, we are considering a new hire and that feels good.) [...]
How Three Brands Took Stale Ideas and Created Something Awesome
No brand is completely unique when you abstract their message or offer; it’s sexy, efficient, cost-saving, fun, reliable…and the list goes on, but we’ve seen them all before. It’s not surprising then that most people are bored by advertising: it’s all unoriginal. So, how do you stand out? Below are just three of our favorite [...]