My Favorite Newspaper Lede, Ever.
Gabriel García Márquez is a master of fiction, but what most people don’t realize is that he started as a journalist. But, he wasn’t your standard run-of-the-mill writer. Below is a lede to an article he wrote for El Espectador about a remote part of Columbia. After reading an intro sentence like that, is there [...]
Abductive Reasoning: Why You Shouldn’t Give Up On Social Media Just Yet
Inductive reasoning dominates current business thinking. This is why people look to case studies and best practices for guidance in their endeavors. It also leads to the belief that strategic management is more science than art. But, this viewpoint is provincial in nature. Inductive reasoning can reduce risk, but innovation requires a leap of faith [...]
Customer Experience, The Ultimate Acquisition Model
In light of the advancing trend towards products as communication channels (see: Nike+, Helge Tenno, and Russell Davies), it’s apparent that the worlds of product design and marketing are creeping steadily towards each other. But what’s driving this movement is more than just technology, it’s the simple realization that the ultimate acquisition model is a [...]
How a Fire Truck Manufacturer Stands Out from the Crowd
Small companies have to differentiate. One way to do so is by creating marketing tools that get noticed. That’s why a boutique fire truck manufacturer in Atlanta decided that they could no longer afford to play it safe. They had to innovate. The first step was building a website that lived up to their brand’s [...]
Four Reasons Why People Turn to Fiction (Marketers Pay Attention)
For many of us, reading a work of good fiction is more than just a way to pass the time. It’s a window into other people and places, an emotional catharsis, and a framework upon which to build our understanding of the world around us. In this post, Rob Parnell of Easy Way to [...]