Online, Actions Still Speak Louder Than Words
The idea that brands need to be talking to their customers online is over-hyped. It’s a watered down image stitched into the banners of social media revolutionaries across the globe. Upon further examination, any marketer will find that the most effective way to engage your customers through social media isn’t to become one of them [...]
The Day of the Generalist
If you really want to get better at what you do, become a generalist. Sure, having a specialty is great, but being a generalist who can generate, communicate, and execute a range of ideas is even better. When it comes to creative work, being a renaissance man has its benefits. Having a rich knowledge of [...]
Monday Reading: Start Your Week Off Right
Visual: Browser Market Share Pictured as Tree Rings Search engine optimization: Dell better at social media than SEO? Social Media Google Chrome on YouTube Mobile The New York Times investigates whose really to blame – the Iphone or AT&T? Check back next Monday for some good reads and visuals, or follow us on Delicious for a [...]
5 Factors That Determine How Quickly A New Idea Spreads
Scott Berkun is the author of “The Myths of Innovation”. One of the most interesting myths that he debunks is also one of the most widespread. The myth is: people love new ideas. The reality is the exact opposite. People don’t like new ideas. An innovative product rarely succeeds because it’s a better solution. If [...]
Monday Reading: Start Your Week Off Right
Funny: Comparison of Jay Z to Tiger Woods Thought Provoking: Is Marketing a Strategic Resource or a Procured Commodity? Interesting: Does Your Favorite Brand Lean Right or Left? Check back next Monday for some good reads and visuals, or follow us on Delicious for a heavier load.