Five Reasons Why Focus Groups Fail
“If I had asked people what they wanted, they would have said faster horses.” – Henry Ford Focus groups are frequently used to predict consumer reactions to things like movies, tv shows, and new products, but focus groups have a track record full of failures. So why do we keep using them? According to Daniel [...]
Monday Reading: Start Your Week Off Right
Programming why programmers aren’t paid according to their productivity. Design The decade in design by Good Magazine Usability According to Jakob Nielsen, usability is like cooking. Anyone can do it. Psychology What Makes Us Happy? The Atlantic’s most viewed online article ever. Check back next Monday for some good reads and visuals, or follow us [...]
Social Media Killed Our Email List
This year we got tired of keeping an e-mail list we didn’t use, so for the holidays we finally decided to kill it…literally. Take a smack at him if you dare: http://www.neboweb.com/holiday09/
Brains and Bagels: AdWords
There’s a new tradition at NeboWeb, and it combines our three greatest passions — food, thinking, and the web — all into one exciting weekly morning get together. Each week we’ll be having a “Brains and Bagels” cross-functional training session to keep our colleagues educated on the various workings of the office, and we’ll treat [...]
Monday Reading: Start Your Week off Right
Apps Want to know what terrorists might do next? There’s an app for that. Social YouTube tries to bring users home: 46 years of video shared on Facebook daily. Mobile Mobile Phones Become Essential Tool for Holiday Shopping Check back next Monday for some good reads and visuals, or follow us on Delicious for a [...]