Centralized Commenting: Ripples of A New Era
In light of Google’s changes to how they handle no-follow links (check out seomoz’s video on this change), Andy Beard has posted an interesting suggestion for bloggers: switch to Disqus. Andy has a variety of reasons for suggesting Disqus, but the main reason that now is the time is because it places all of your [...]
Social Media Isn’t Relationship Marketing. So, What Is It?
There is a great article written by Naomi Dunford at Copyblogger titled “7 Ways You’re Screwing Up Relationship Marketing“. Naomi makes some excellent points about a common misconception people have regarding social media. Many people seem to think social media is the same thing as relationship marketing, or that brands need to follow the same [...]
Don’t bury your lede.
Marketing is the ability to tell your story in a compelling and memorable way. Journalists do this every day, and there’s something every marketer can learn from their journalistic brethren. It’s a simple piece of advice given to every budding young reporter. That advice is: “don’t bury your lede.” What’s a lede? The lede is [...]
Apathy Never Lasts
Iran is currently undergoing a revolution. If you want to read more about it check out Twitter. (Media is also undergoing a revolution. Draw the parallels, yadda yadda.) I’m not going to talk about how the web is changing everything. I just want to point out an observation about the Iranian situation. It isn’t news [...]
Social Conversion Points And The Sharing Of Content
In general, most sites aim to convert visitors into sales, subscriptions, registrations and requests for quotes, but there’s one more conversion point that I think is often overlooked in web design and interactive strategy. That conversion point is sharing. Sharing is crucial to online success, not only to bloggers and other “social media” types, but [...]