The goal of process is to facilitate a positive outcome. Not create a deliverable.
I’m obsessed a bit with process. Not because process creates more efficiencies (often times it does the opposite), but because it helps get to the end result I’m looking for time after time. That being said, I view process a little bit differently than others. I don’t view process as a set of rigid steps [...]
The value of defying the archetype.
Humans are hard-wired to create mental shortcuts based on their previous experiences and observations. Stereotypes, cultural archetypes and expectations all result from the assumption that past observations are prologue to future experience. Too many times these stereotypes are negative and predispose a person to having a bad experience. But, occasionally these negative expectations are defied [...]
What The Foodies Taught Us About Social Media
Adam recently had an interesting experience writing a guest post for an Atlanta restaurant review blog. After discussing the incident with Adam earlier today, I think there are two major lessons to be learned. One is to be applied before you start talking, and the other involves more talking. Know your audience. Engage your audience. [...]
A Beautiful Web
I can count on one hand how many times I’ve been to a website and thought, “Wow! What a beautiful website!” How about you? The truth is most websites are ugly; the internet is ugly. When a website does happen to be particularly appealing it is usually done in Flash or something equally hateful of [...]
Advertising in a down economy.
Last night the Atlanta Ad Club hosted Andy Azula, better know as that dude who draws on a whiteboard in the UPS commercials. Andy is actually a graduate of the portfolio center here in Atlanta. He is currently Creative Director at The Martin Agency (Geico, UPS, Repower America, Walmart—lots of great work originating there). And [...]